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  • Writer's picturePippa Strachan

7 Top Website Design Trends for Small Businesses in 2024

With 2024 on the horizon, it's already time for businesses to start thinking about next year's website design trends. Getting ahead of the curve by integrating some of 2024's predicted trends can help your business stand out online and keep your website feeling fresh. In this article, we'll highlight 7 key website design trends business owners should have on their radar for 2024.

1. Faster Page Speeds

With Google prioritising faster mobile and desktop speeds more than ever, optimising page performance through techniques like compression, caching, image optimisation, and streamlined code will continue to be crucial.

2. Minimalist Design

Aesthetic Clean, minimalist web design featuring plenty of white space, a limited colour palette and flat graphics will remain popular. This helps content stand out.

3. Micro-Interactions

Subtle micro-interactions like hover effects, toggles, and animated buttons add that extra dynamic, just be beware of overusing them.

4. Bold Typography

Exaggerated, eye-catching fonts and text effects in headlines help key messages stand out from the crowd. Creative letter-spacing can enhance bold typography.

5. Mobile-First Approach

With mobile traffic dominating, businesses need to double down on mobile-friendly, responsive site design. Test constantly on mobile to ensure UI/UX quality.

6. Voice Search Optimisation

Optimise content for conversational long-tail queries to rank for voice search. Focus on natural language and answering common customer questions.

7. Personalisation

Look for ways to provide tailored content and offers to site visitors based on location, demographics, interests, and past behaviour on your site.

By staying ahead of up-and-coming web design trends, small businesses can provide memorable online experiences that engage modern users and promote conversions. Let our team of experts help build or revamp your website with some of these modern 2024 design trends.

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1 comentario

24 jun

Your blog has quickly become one of my favorites. Thanks for consistently delivering high-quality content!

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