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  • Writer's picturePippa Strachan

Hiring a Web Designer: Essential Tips and Questions to Ask for Success Online



In the vibrant digital landscape, your website is a reflection of your brand. It can be your strongest marketing tool, turning visitors into customers. However, building a high-performance website that balances aesthetics with functionality requires expertise. Therefore, hiring the right web designer is a critical decision. Here's a guide to help you navigate the process.


Performance and Aesthetics: Two Sides of the Same Coin

We all love websites that are visually appealing, but a successful website is more than just an online art piece. It needs to work effectively for both users and search engines. At Promovo Creative Marketing, we believe in creating websites that aren't just beautiful but are also high-performing.


User Experience (UX): An easy-to-navigate, mobile-responsive website with fast load times can enhance user satisfaction and encourage visitors to convert.

Search Engine Optimization (SEO): To get your website in front of your audience, it needs to be search-engine friendly. Proper use of SEO techniques helps your site rank higher in search results, attracting more visitors.


Hiring a Web Designer: Tips and Important Questions

Selecting a web designer is a major business decision. To ensure you hire a professional who understands your vision and can translate it into a high-performance website, consider asking the following questions:


1. Can I see your portfolio? Every skilled designer has a showcase of their work. Their portfolio will give you an insight into their style, creativity, and technical expertise.


2. What's your approach towards UX and SEO? A designer who prioritises UX and SEO understands the core ingredients for a successful website. They should be able to explain how they incorporate these elements into their designs.


3. Is mobile-responsiveness a priority in your designs? With a majority of users browsing on mobile devices, your website must be mobile-friendly. A good designer will prioritise mobile responsiveness.


4. How do you handle website updates and maintenance? A great website requires regular updates and maintenance for optimal performance. Your designer should provide a plan for this.


5. What metrics do you use to measure website success? Your designer should use analytics tools to track website performance, analyse user behaviour, and make necessary improvements.


6. Can I talk to your previous clients? Client testimonials or references provide a glimpse into the designer's reliability and the satisfaction of their past clients.


7. How will you understand and incorporate my vision into the design? Your designer should spend time understanding your brand, objectives, and vision to reflect them accurately in the design.


8. How do you accommodate a client's busy schedule in your design process? A designer should offer a streamlined process and be flexible with communication methods, ensuring your involvement does not disrupt your routine.


When hiring a web designer, remember that your website is an investment. It needs to attract and retain customers. At Promovo Creative Marketing, we specialise in creating visually stunning, high-performing websites that help you stand out online and grow your business. Our process is simple and flexible, accommodating your busy schedule while ensuring your vision comes to life on the web.

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